150 Years of Comfort, Innovation and Everyday Essentials.
In 2026, Jockey celebrates a milestone few brands ever reach - 150 years of crafting comfort. What began in 1876 as a small American hosiery company has evolved into one of the most recognisable underwear brands in the world, trusted across generations and now worn in over 120 countries.
From the very beginning, Jockey set out with a simple but powerful mission:
to “satisfy the human need for comfort.”
150 years later, that mission still defines everything we do - now reimagined for Australia, New Zealand, and a new generation of customers.
From Wool Socks to Global Icon
Jockey’s story starts with Samuel T. Cooper, who founded S.T. Cooper & Sons to create better-quality socks for hardworking Americans.
But it didn’t stop there.
Over the decades, Jockey transformed the underwear category entirely:
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1930s: Invented the iconic Y-Front® brief, revolutionising men’s underwear
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1940s: First branded waistband - a move that changed fashion forever
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1950s+: Expanded into women’s underwear and everyday essentials
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Today: Global leader in fabric innovation, fit, and comfort technology
Jockey didn’t just follow trends - it created the category.
The Innovation That Shaped Modern Underwear
What sets Jockey apart isn’t just longevity - it’s continuous innovation.
Across 150 years, the brand has developed technologies and designs that changed how underwear feels and performs, including:
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Y-Front® support design
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Staycool+® temperature-regulating fabric
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Seamfree® construction for all-day comfort
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Skimmies® slipshorts for modern layering
These aren’t just features - they’re the reason Jockey remains a go-to for everyday comfort.
A Family-Owned Brand That Never Lost Its Way
In a world of fast fashion and constant change, Jockey has remained family-owned since 1876 - a rarity in global apparel.
That consistency shows up in what matters:
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Quality over shortcuts
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Fit over trends
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Comfort over everything
It’s why generations of families have trusted Jockey - and why it continues to resonate today.
Introducing the Jockey 1876 Collection
To mark 150 years, Jockey is launching the limited-edition 1876 Collection - a modern take on heritage design.
Inspired by archival styles, the collection blends:
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Classic silhouettes
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Vintage craftsmanship details
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Updated fabrics and contemporary fits
Think heritage pieces, reworked for today’s lifestyle - the perfect balance of nostalgia and innovation.
Why Jockey Still Matters Today
Reaching 150 years isn’t just about looking back - it’s about staying relevant.
Today’s Jockey is built for how we live:
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Breathable fabrics for everyday wear
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Comfortable fits that move with you
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Versatile styles for work, rest and everything in between
And with partnerships spanning sport, culture and community — including collaborations with global teams like the All Blacks — Jockey continues to evolve with its audience.
What This Means for Jockey AU & NZ
We bring this global legacy closer to home.
For customers across Australia and New Zealand, it means:
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Access to world-class comfort innovation
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A curated range designed for local lifestyles
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A brand with 150 years of proven trust behind it
This isn’t just a heritage story - it’s a foundation for what comes next.
150 Years In - And Just Getting Started
Very few brands reach 150 years. Even fewer stay relevant while doing it.
Jockey has done both - by staying focused on what matters most: comfort, quality, and innovation that stands the test of time.
And if the past 150 years are anything to go by, the next chapter is only getting better.
Explore Jockey AU & NZ
Discover the latest in comfort, innovation and everyday essentials - and be part of the next 150 years.