How Head of Product Yunhee Shin Designed the Ultimate Comfort Range

When it comes to designing underwear that women actually want to wear all day, it takes more than just great fabrics - it takes deep insight, technical expertise, and a relentless focus on comfort.

Enter Yunhee Shin, Head of Product for Jockey Australia & New Zealand - the driving force behind the latest evolution of Jockey’s women’s range.

A Product Vision Built on Real Women

With a reputation as a results-driven and strategic product leader, Yunhee brings a unique balance of innovation and practicality to the Jockey brand.

Her approach? Start with the real, everyday needs of women - not just how products look, but how they feel, move, and perform throughout the day.

From early concept to final fit, Yunhee’s philosophy is simple:

Comfort isn’t a feature - it’s the foundation.

Designing the Jockey Women’s Range: Where Function Meets Feel

Under Yunhee’s leadership, the Jockey women’s range has been carefully designed to deliver three core outcomes:

1. Effortless Comfort

Every piece begins with wearability in mind - soft-touch fabrics, breathable materials, and seamless finishes that feel like a second skin.

Think:

• Lightweight stretch that moves with your body
• Waistbands that don’t dig or pinch
• Smooth finishes that disappear under clothing

2. Everyday Functionality

Modern women need underwear that works just as hard as they do. Yunhee focused on creating styles that support all-day wear, from work to workouts to wind-down.

Key design considerations include:

• Stay-put fits that don’t ride up
• Flexible support without restriction
• Durable fabrics that hold their shape

3. Elevated Design

While comfort leads, style is never compromised. The range blends practical silhouettes with feminine details - like lace trims, flattering cuts, and modern colour palettes.

The result? Pieces that feel as good as they look.

The Design Process: From Concept to Collection

Behind every Jockey piece is a thoughtful, hands-on product journey.

Research & Insight

Understanding customer behaviour, fit issues, and unmet needs across the category.

Fabric Innovation

Selecting materials that deliver softness, stretch, and breathability - without sacrificing durability.

Fit Perfection

Iterating on silhouettes to ensure every style flatters and supports a wide range of body types.

Real-Life Testing

Designs are refined based on how they perform in everyday wear - not just in the studio.

This end-to-end process ensures that every product isn’t just designed - it’s lived in, tested, and perfected.

Why Jockey Women Stands Out

In a crowded market of fast fashion and trend-led underwear, our direction sets Jockey apart by focusing on longevity and feel.

It’s not about chasing trends - it’s about creating essentials women reach for again and again.

That’s why the range delivers:

• Timeless silhouettes
• Reliable fit across seasons
• Premium comfort at every touchpoint

The Future of Comfort, Designed for You

As Head of Product, Yunhee Shin continues to shape the future of Jockey Women - pushing the brand forward while staying grounded in what matters most: comfort, confidence, and everyday ease.

Because when underwear fits right, everything else follows.

Discover the Jockey Women’s Range

Designed with purpose. Tested for real life. Made to move with you.

Explore the latest Jockey Women’s collection and experience the difference that thoughtful design makes.